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    Category Archives: Marketing

    Apr 24 2020
    PROTRADE United
    Business Development, Marketing, Sales

    How to Win More of the Business You Want!

    How to Win More of the Business You Want! What business are you in? What are you in the business of? This is not a trick. In fact, this is ‘the’ most important question to know the answer to, when looking to increase your sales conversion rate. When asked this question, most will answer: Service? [&...
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    Apr 30 2019
    PROTRADE United
    Business Development, Financial, Marketing

    Managing Your Business in an Economic Slowdown

    If you pay attention to current media and economic commentaries, you will hear opinions of a slowdown or correction in the economy, particularly within construction and related trades. Have you prepared yourself for this correction after four years of continuous double-digit growth? The reality is, ...
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    Dec 14 2018
    PROTRADE United
    Business Development, Financial, Marketing, Sales

    Increase your Prices

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    Jul 04 2018
    PROTRADE United
    Business Development, Client Retention, Marketing, Sales

    7 Warning Signs You Have a Difficult Customer

    If you have been in business for a while, you may have unfortunately had to deal with a difficult customer that refuses to pay, drags the job out so that it eventually becomes unprofitable, or keeps you up at night because of the way they behave and treat you personally. Every trade or construction ...
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    Feb 07 2018
    PROTRADE United
    Business Development, Marketing, Sales

    7 Unexpected Ways to Differentiate from the Competition

    7 Unexpected Ways to Differentiate from the Competition Some may feel that we have to do the big things in business in order to stand out from the crowd; to make a difference. However, in my experience I have found that it is the little things that we do on a consistent basis that are […]
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    The difference between gross margin and mark-up
    May 23 2017
    PROTRADE United
    Financial, Marketing, Sales

    The difference between ‘gross margin’ and ‘mark-up’

    The difference between gross margin and mark-up A mistake in the use of these terms can lead to price setting that is substantially too high or low, resulting in lost sales or lost profits, respectively. The difference between margin and mark-up is that margin is sales minus the cost of goods sold, ...
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    Financial Break-even Point
    May 11 2017
    PROTRADE United
    Business Development, Financial, Marketing

    How to Calculate your Financial Break-even Point

    How to Calculate your Financial Break-even Point Many business owners do not understand the importance of the break-even point and how it can be calculated. The break-even point is the point at which the business covers its costs and thus breaks even. This allows you to discover exactly how much you...
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    How to Attract and Convert Quality Leads
    Feb 09 2017
    PROTRADE United
    Business Development, Marketing, Sales

    How to Attract and Convert Quality Leads

    How to Attract and Convert Quality Leads What does your value proposition tell future customers? It’s important to begin by observing that your brand and your value proposition are very tightly related. In other words: your brand (logo, designs, language choice etc) expresses indicators about your b...
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    How to Win More Business in 2017
    Jan 12 2017
    PROTRADE United
    Business Development, Marketing, Sales

    How to Win More Business in 2017

    How to Win More Business in 2017 With a new year just kicking off, business owners are excited by the prospect of what 2017 has in store. Hopefully, you will have set some time aside by now and created your financial goals. Regardless of what industry you’re in, if you are looking to turn a [&hellip...
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    Jun 02 2016
    PROTRADE United
    Business Development, Client Retention, Marketing

    Developing your Customer Avatar

    Developing your Customer Avatar We’ve spoken about knowing your ideal customer and by now you may have a good idea of your target market; age range, economic status, etc, however there is still a vagueness here that may allow you to stray from your marketing objectives- you drew these lines for a re...
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    May 26 2016
    PROTRADE United
    Client Retention, Marketing, Sales

    Customer Retention & Referrals

    Customer Retention & Referrals Investing money in your marketing to bring in new customers is one thing, but are you utilising the client base you already have? Remember you have already laid the groundwork and overcome the toughest challenge; these customers already know you, like you (with ho...
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    May 19 2016
    PROTRADE United
    Marketing, Sales, Time Management

    Ensure a Return on your Marketing Investment

    Ensure a Return on your Marketing Investment Every lead you acquire in your business has a cost. As a small business owner you have 3 main resources with which to invest into attracting a new potential customer. These are: Money, Time and Energy If a marketing activity does not cost you much financi...
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