Winning more business through building relationship is quite simple once you’ve gained a thorough understanding of the process. Mastering the art of understanding human nature can pave the way for remarkable achievements. Beneath the layers of complexity, we all share fundamental traits that shape our interactions as human beings.

We share four universal traits – greed, impatience, laziness, and vanity. They form the basis of our decisions and actions. Recognizing and harnessing these traits can hold the key to building stronger relationships and achieving business triumphs.

1. Greed: Surpass Expectations

Consider a scenario: You’re offered either $10 or a million dollars. Undoubtedly, the million dollars is the more enticing choice. This inclination towards the bigger, better option embodies our intrinsic greed. Strive to offer more than what is expected.

It doesn’t necessitate grand gestures; even a small addition can leave a lasting impact. For example, when you visit your coffee shop and they give you a little biscuit or a little chocolate on the side, these unexpected delights can foster a sense of increased value.

2. Impatience: Accelerate and Elevate

In our fast-paced world, patience often wears thin. Address this impatience by expediting processes and responses. Swiftly address emails, calls, and messages, recognizing the urgency that characterizes modern interactions. Some people in the current era expect things to happen a lot quicker than they did a decade ago. Another example, with the advent of electronic fund transfer, people would most likely choose the fastest way to receive money through electronic transfer instead of the old-fashioned check. By doing so, you demonstrate your dedication and attentiveness, laying a sturdy foundation for productive relationships.

3. Laziness: Simplify and Streamline

Our inherent tendency towards ease and simplicity plays a pivotal role. Leverage this by ensuring your interactions are effortless. Make it easy for people to do business with you. From communication to transaction procedures, eliminate unnecessary complexities. Envision the satisfaction of a seamless experience when engaging with your business. Streamlined interactions not only facilitate smoother transactions but also foster trust and reliability.

4. Vanity: Cultivate Positivity

Recognition and affirmation resonate with all of us. Incorporate a dash of appreciation into your interactions – make people feel valued and respected. Make people feel good about the relationship, the connection, the decisions that they’re making with you. Acknowledge their decisions that they’re making with you for the journey that they have chosen to go on board. Through this, you are fostering camaraderie that extends beyond transactions.

Embracing the Power of Human Traits

We are greedy, impatient, lazy and are in vain. We have the choice to view these traits as a way to forge robust relationships and secure business victories. Embrace the innate desires that influence us all. By going the extra mile, surpassing expectations, addressing impatience, simplifying processes, and fostering appreciation, you cultivate an environment that resonates very well with clients, partners, and customers. Aligning your approach with these intrinsic human tendencies can yield results beyond your expectations.

Whether you’re nurturing existing bonds or forging new connections, we are guided by these shared traits. Should you like guidance on effectively integrating these principles into your strategies, please be in touch.

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