There is no one way to design a sales/quoting process. There are many options, however considering that most businesses have no process at all, take on the one below as a starting point. The 8-step process below has proved to be successful in hundreds of businesses. You can then fine tune and tweak it to make it work for your business.
This will be different depending on your type of business, but look at how prospective customers come into contact with your business, and what you do to proactively build your pipeline, regardless of the marketing activities.
Build rapport and add value. Remember, it’s not about you; how many times do you use the words – me, we, my, I, us, our – compared to you, your, etc.? Treat all potential customers the same, whether you believe they will make a purchase or not- word of mouth is a powerful marketing tool, so make the best impression on all you come into contact with.
Identify needs, desires, frustrations or concerns- obtain as much background information on your prospect and their situation to make the best recommendation of a product/service.
Be excited! This is where you recommend your business / service and how you can help them achieve their goal – remember to link it to their emotional involvement – seeking pleasure / avoiding pain and remember to use their words; try to stay away from technical jargon.
Present the investment for the product/service in a way that is clear and effective; keep it simple & fun and always use names, body language and facial expressions. Remember: only present the price when you know that your potential customer wants to buy.
Don’t assume it’s a done deal- remember if you don’t ask, you don’t get.
Dealing with objections and areas of concern is a natural part in the sales/quoting process. Clients will have questions, thoughts, and queries that will need your input to help them make a great buying decision. A great way to minimise objections is to be great at asking better questions earlier on during qualification. If you can deal with any areas of concern early on, you will have less resistance when it comes to making the bigger decisions.
Whether you win the business or not, you should have a clear follow-up plan in place- it can be the follow up call that really gets things rolling and where value truly begins to show up and the relationship begins to establish itself. This can mean converting the sales/quote down the line, or retaining the client for future opportunities and referrals. Be persistent, be polite, and be professional, but not a pest.
For more information on creating your sales/quoting/estimating process and developing your positioning strategy, contact PROTRADE United today.
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