Injecting Innovation into Your Business

As a business owner, do not under estimate the importance of being creative and injecting innovation into your business. The biggest question however is how to actually implement innovation in business?

Start by asking this question… “How do we do it better?”

There are different kinds of innovation which exist in business. The main ones most commonly used today are the taking forward of a new idea or concept or simply modifying an existing idea or product. You could even look at innovation in the area of business generation or lead generation. There are always different ways to try and generate new sales. The most innovative of ideas are sometimes the most profitable.

Innovations based on the concept of a new idea, this could mean coming up with an excellent new product. Having come up with this idea you will have to consider a number of things such as the needs of the customer, their expectations of the product as well as the usual market research and looking into similar items already available on the market. If you are successful in coming up with a brand new, innovative product then you will reap the rewards. By coming up with an item that is not readily available anywhere else, you will see your sales and profits rocket in no time at all.

Innovation in business based on an existing product means that instead of having to come up with a completely new idea as in the example above, you simply have to work on being creative with an existing product in your inventory. Look to tweak things like the features, durability, usability and the like. The areas to change will depend solely on the area of business you are in and the products you sell. If you put your innovative head on you will soon find a whole list of ways to change or tweak and existing product which in the long run will be cheaper than developing and creating a new one altogether.

Business generating innovation involves looking at the way in which your business generates sales. Whether you use telesales, canvassing, online or offline marketing, you will be sure to find areas in which you can be a little innovative. That could be something like giving your sales team an incentive to get even more sales. Such an incentive could be treating the top performing sales person to having an all expenses paid night in a posh hotel and restaurant for them and their partner. Sometimes the most simple of ideas will be the most beneficial to your company.

When looking at innovation in business you need to think outside of the box whilst maintaining your focus on the overall goals of the company. A simple idea may well pay great dividends for your business.

For assistance with implementing new innovative ideas into your business and working with your team to drive your business forward, contact PROTRADE United today.

What you’ll get in the complimentary 60 min session

Diagnostic Tool

Use a powerful diagnostic business tool, to understand the current reality

Identify the Obstacles

Uncover the obstacles that may be holding you back from more profits, time and freedom

Action Plan

Craft a realistic action plan to produce results in the next 6-12 months


Gain recommendations specifically designed for trades and construction businesses operating in Australia & New Zealand

Let’s Hit the Ground Running with a Business Performance Session
Would you like to gain greater clarity and consistency in your trades business? Book a complimentary ‘Business Performance Session´ with a trades business specialist and uncover what may be holding your business back.