In order to compete effectively in your marketplace, you must look for new and better ways to accomplish your objectives. Seek creative methods to delight your customers and find innovative strategies for getting more done with fewer resources.
With things changing as rapidly as they are, doing things the old way won’t be profitable for very long. To grow, you must be constantly innovating.
Innovation = asking “How do I serve my customers better than I did yesterday?”
An innovative company attracts and keeps better employees. People want to be part of something creative. It’s stimulating and it’s fun.
Here are 10 things you can do to foster a culture of innovation and creativity.
1. Live in the possibility. Know that every problem has many possible solutions. Stand in the belief that you and your team can find a better way to do anything you put your minds to. Practice CANI–Constant and Never-Ending Improvement.
2. Always question what you do and why you do it. All too often tasks and projects creep into our processes that aren’t necessarily in keeping with our mission and purpose. Make sure everything you do is in alignment and produces the results intended.
3. Challenge long-held beliefs. Just because something’s always been done a certain way doesn’t mean that it’s still the best way. As Anthony D’Angelo said, ‘Just because something is tradition doesn’t make it right’. Also…what go you here, wont get you there!
4. Dont accept the first solution right away. There are many possible solutions to every problem. Most people go with the first plausible one that comes up and they miss the value of thinking longer and finding more effective and elegant answers.
5. Read. Read. Read. You can’t learn less. The more you know about something, the more you find that you DON’T know. By adding to your knowledge base, you find more and more associations, and making associations is where seemingly magical things happen.
6. Have fun. Coming up with ideas on how to do things faster, easier, with fewer resources really is fun, and things that are fun to do get done more often. Schedule regular brainstorming sessions and practice green-light thinking. Order pizza for lunch and focus on a problem or process and generate as many ideas as you can.
7. Get around people in different industries. By stepping out of your familiar territory, you open the door to new and different viewpoints you can use to your advantage.
8. Challenge your team to look deeper. When Henry Ford asked his engineers to design the V-8 engine, they said it couldn’t be done. He said it WILL be done and eventually, they did it.
9. Make sure you have adequate ‘moodling’ time – time to do nothing. When you’re constantly engaged in DOING things, you don’t provide the fertile ground for ideas to take root.
10. Charge your subconscious. Give your mind something to work on while you sleep. Select a problem you want solved, a process you would like improved or a new product you would like to create before going to bed and then forget about it. Tell yourself you want at least three elegant ideas by the next day and then expect to receive them. Trust me, it works.
Written by Jon Mailer. CEO and Founder of PROTRADE United.
For more information on how to be creative in your business call PROTRADE United on 1300 76 77 74 or go to www.protradeunited.com.au